Selected Work / Marketing & project management
Better marketing.
Built into the operation.
I connect the systems, people, and processes behind growth. Explore how I led three areas of change at a home-improvement company—from the first diagnosis to everyday use.
Problem definition. Vendor coordination. Technical implementation. Testing. Documentation. Team training.
Three projects / one operating perspective
From the gap to the rollout.
Each story covers my role, decisions, implementation, and adoption.
Lead-response operations
From scattered inquiries to a coordinated response.
I built an integrated lead-response process, connected source-specific messaging, and trained the inbound team to work within it.
Attribution & vendor accountability
Making every lead source accountable.
I connected acquisition activity to lead records, enforced provider standards, and built a shared reporting workflow for a revenue-share partner.
Conversation visibility & coaching
Turning customer conversations into coaching material.
Through separate Dialpad and Otter initiatives, I introduced more consistent visibility into phone and sales conversations.
Earlier operational improvements
Combined historical outcomes.
Beyond the case studies
The rest of my practice.
Marketing leadership
Acquisition, inbound operations, reporting, creative direction, and team accountability.
Revenue operations
Connecting inquiry, routing, follow-up, appointments, attribution, and revenue.
AI & automation
Practical automation for response, nurture, booking, recovery, and handoff.
Founder work · Growtriq
My separate founder work building lead-conversion systems for service businesses.
Creative work
Audio engineering, production, content, and the creative foundation behind the systems.