Experience
From creative craft to revenue systems leadership.
My career has developed through progressively broader ownership: first the work, then the workflow, then the performance of the system around it.
01
Marketing Director · Current leadership
Oversee the front-end revenue engine and connect marketing performance to appointments and sales.
- Customer acquisition and advertising budget oversight
- Inbound operations and lead-source evaluation
- CRM systems, reporting, attribution, and integrations
- Creative direction, team training, and accountability
- Cross-functional coordination across marketing, sales, and operations
02
Founder · Growtriq
Design AI-powered lead conversion systems for service businesses, including fast follow-up, appointment booking, pipeline setup, lead recovery, nurture, and database reactivation.
03
Earlier experience
Built experience across digital marketing, inbound management, consulting, audio engineering, creative production, and entrepreneurship—disciplines that now work together in a single operating perspective.
04
Recognition
Professional recognition has included multiple Employee of the Month awards, a Rising Star award, MVP recognition, and participation in employee recognition selection.