TaVon Francis · Marketing & Revenue Systems
Marketing Director.
Growth Systems Operator.
Founder of Growtriq.
I build growth systems that turn attention into appointments, appointments into revenue, and messy operations into scalable processes.
Connecting marketing, lead conversion, automation, and revenue operations for clearer, more accountable growth.
Selected Work
From identifying the problem to making the process work.
Three projects from my professional experience: coordinating vendors, implementing systems, testing the details, and helping teams adopt the change.
Lead-response operations
From scattered inquiries to a coordinated response.
I built an integrated lead-response process, connected source-specific messaging, and trained the inbound team to work within it.
Attribution & vendor accountability
Making every lead source accountable.
I connected acquisition activity to lead records, enforced provider standards, and built a shared reporting workflow for a revenue-share partner.
Conversation visibility & coaching
Turning customer conversations into coaching material.
Through separate Dialpad and Otter initiatives, I introduced more consistent visibility into phone and sales conversations.
Measured outcomes
Performance, with context.
Combined historical outcomes from earlier operational improvements, alongside the scope of my leadership responsibilities.
Advertising spend
Decrease across the combined earlier improvement effort
Inbound sales revenue
Increase across the combined earlier improvement effort
Appointment set rate
An increase of 18 percentage points, not 18 percent
monthly advertising budget responsibility
Across acquisition channels
employees led
With training and accountability systems
What I do
I connect the work between demand and revenue.
Growth Marketing
Acquisition strategy measured by what happens after a lead is created—not only by clicks, impressions, or cost per lead.
Explore expertise →Revenue Operations
The systems, people, and processes that connect demand to appointments, sales, and accountable growth.
Explore expertise →AI & Automation
Responsible automation that improves response, follow-up, handoff, and visibility without weakening the human operation.
Explore expertise →Founder · Growtriq
Building the response layer service businesses are missing.
Growtriq develops AI-powered lead conversion systems for faster response, consistent follow-up, appointment booking, lead recovery, and pipeline visibility.
Explore Growtriq →Professional progression
Creative foundation. Operational range. Leadership perspective.
Creative production
Audio engineering and content work developed an instinct for craft, signal, and audience.
Digital marketing
Hands-on acquisition and conversion work built fluency across channels and customer journeys.
Inbound operations
Owning the receiving side of demand made the gaps between marketing activity and revenue visible.
Marketing leadership
Today, the focus is connecting teams, technology, reporting, and accountable performance.
Featured insights
Notes from the operating layer.
Why Service Businesses Do Not Always Need More Leads
Before buying more demand, inspect what happens to the demand you already have.
Read insight 02 · Revenue OperationsSpeed to Lead Is a Revenue Operations Problem
Fast response is not a notification setting. It is an operating design decision.
Read insight 03 · MeasurementHow to Measure Marketing Beyond Cost per Lead
A practical framework for connecting channel activity to appointments and revenue.
Read insightCreative background
Systems thinking, shaped by sound.
Before leading growth systems, I learned to listen: to timing, texture, signal, and the details that change how an experience feels. That creative foundation still informs every system I build.